All-New 2022 Toyota Tundra is ‘Born for This’


2022 Toyota Tundra Born For This | Robbins Toyota | Nash, TX

Toyota has launched a new ad campaign for the all-new Toyota Tundra, “Born for This,” which highlights everything from the truck’s towing capability and off-road performance to its high-end luxury features. Take a look!

Born for the Wild

In this new spot, the new Toyota Tundra is seen traversing dirt trails, mud pits, desert landscapes, and rocky mountain paths. It also gives us a glimpse of the truck’s cool Crawl Control technology. The message is obvious: if you’ve got somewhere to go, the Tundra can take you there. After all, the company slogan is “let’s go places.”


“Cappuccino” is a 30-second spot that shows how the new Tundra Capstone is “made for grand entrances.” With its perforated semi-aniline leather seats, genuine Dark American Walnut trim, and panoramic sunroof, it sure doesn’t fail to make a great impression.

Born to Lend a Hand

The highlight of the ad campaign, this 60-second spot demonstrates the Tundra’s rugged dependability in all kinds of situations where someone might need a little help. Whether it’s clearing a large object from the road or helping a stranded driver, the truck was “born to lend a hand.” And the motif of the hand slapping the truck is super well done. Give it a look!

The all-new 2022 Toyota Tundra is now available in our showroom at Robbins Toyota in Nash, Texas. Come take a look!

Toyota Builds 13 Millionth Vehicle in Kentucky

Toyota Kentucky - Robbins Toyota - Nash, TX

For more than 30 years, Toyota has been a leading manufacturer in America. In fact, the Tundra and Tacoma are both in Texas. The largest Toyota plant in the world is right here in America in Georgetown, Kentucky, and it recently celebrated a huge milestone. In March, Toyota Motor Manufacturing Kentucky built its 13 millionth vehicle since 1988.

“On one hand, it’s hard to believe we have produced 13 million vehicles,” said Susan Elkington, TMMK president. “However, when you consider the dedication and skill of our Kentucky team it isn’t so hard to imagine. It’s incredible to think about our customers, their families, and all the places they’ve gone in our 13 million vehicles. Looking forward, we are excited about the future of mobility and being able to take more people, more places.”  

A beautiful Blue Flame 2021 RAV4 Hybrid was the milestone vehicle off the assembly line in Kentucky. The plant began building the powerful yet efficient SUV in January 2020, manufacturing it alongside the Toyota Camry and Avalon.

To celebrate the occasion, Toyota Kentucky made another commitment to America. It pledged $1.3 million to science, technology, education, and math (STEM) education across the state, delivering grants to organizations like Jobs for America’s Graduates and the Black Male Working Academy.

Though challenging, this year has proven a major one for Toyota in America. Toyota Kentucky expects to build its 10 millionth Camry later this year, which aligns with the 35th anniversary of the plant’s opening. Toyota also built its 30 million vehicle in North America earlier in the year.

Toyota is a brand that Texans and Americans are proud to stand behind. Robbins Toyota is the dealer driven by our customers because we’re proud to stand behind and with you when you need us. If you need a new vehicle, give us a call.