From the launch of the Prius nearly a quarter-century ago, Toyota has maintained its spot as the auto industry’s leader in sustainable innovation. Today, Toyota commands more than a 40 percent share of the alternative fuel vehicle market — a number that will likely only increase thanks to the all-new Venza and Sienna. Toyota looks to expand that leadership even more with its first-ever foray into fully electric vehicles: the Toyota bZ4X concept.

Revealed earlier this month, the all-new Toyota bZ4X Concept effectively introduces the Toyota bZ brand — bZ meaning Beyond Zero. The Toyota bZ4X SUV concept is stylish and purposefully designed inside and out, and it sets the table for the first Toyota production EV to hit Nash, Texas, by mid-2022.

But Toyota is far from done innovating. Toyota will reveal a new BEV and plug-in hybrid this year, and it plans to have an electrified option for every vehicle in its lineup by 2025. That includes hybrid or battery electric versions of its Tacoma and Tundra pickup trucks. By 2025, Toyota will have 70 electrified vehicles in its global portfolio, including seven BEVs under the Toyota bZ sub-brand.

“The Toyota bZ4X concept points to yet another option in our already robust electrified portfolio” said Bob Carter, TMNA executive vice president of sales. “At Toyota, we are a human-centered company — the customer is our CEO and will ultimately decide which technologies will carry us toward a carbon-neutral future.”

Expect to hear more developments as Toyota continues to change the game. You’ll find all the information about the exciting new Toyota lineup, including the production version of the Toyota bZ4X concept, at Robbins Toyota — the dealer driven by our customers.