Toyota Recently Extends Partnerships

Toyota Extends Partnerships with Bass Pro Shops & Cabela's - Robbins Toyota - Mt. Pleasant, TX

Outdoor enthusiasts who shop at Bass Pro Shops or Cabela’s and love the Toyota family of adventurous vehicles like the Highlander, Tacoma, and Tundra: listen up. In early fall, Toyota announced that its long-standing collaboration with Cabela’s and Bass Pro Shops will be extended to 2025, bringing the two titans of excitement together for longer.

With the news of the recent extension, the strategic brand partnership between Cabela’s, Bass Pro Shops, and Toyota will span over two decades. The partnership between Toyota and the outdoor adventure retailers is a perfect fit for the Toyota Tacoma, Tundra, and Highlander owners who use their vehicles to lead active lifestyles and enjoy outdoor activities like fishing.

Toyota, Bass Pro Shops, and Cabela’s have worked together since the early 2000s to host sweepstakes, hold autograph signings, and support conservation efforts. Vinay Shahani, Toyota Motors North America’s VP of Integrated Marketing Operations, said of the collaboration, “Whether it’s on the water, on the track, or in a store, Toyota and Bass Pro Shops and Cabela’s are a natural fit, and we’re thrilled to extend our partnership to 2025.”

Visit Robbins Toyota in Nash, Texas, to browse our inventory of trucks and SUVs equally well-suited for an adventure in the great outdoors or a trip to Bass Pro Shops and Cabela’s.

Toyota Partners with Girl Scouts of Northeast Texas for Bring Girl Scouts to Work Day

Toyota partners with Girl Scouts of Northeast Texas - Robbins Toyota - Nash, TX

A few hours away from Texarkana is the Toyota Plano campus, and this May, the automaker displayed its commitment to community and mobility by hosting its second annual Bring Girl Scouts to Work Day on the campus. The event was developed through a partnership between Toyota and the Girl Scouts of Northeast Texas and strove to provide the Girl Scouts with a memorable experience: one that allows them to experience a day at work as a corporate executive.

Throughout the day on the Plano campus — which serves as the Toyota North American headquarters — the Girl Scouts were invited to problem-solve creatively, use teamwork, and learn about financial inclusion.

Although formally a producer of automobiles, Toyota is wholly dedicated to community growth and mobility. As Elena Sacca Smith, Toyota’s group manager of corporate social responsibility, stated, “Toyota does more than make cars. We are committed to mobility for all, giving people the tools necessary to get where they want to be through financial education, career exploration, and skills training.”

To do so, Toyota sponsors and partners with groups like Girl Scouts of America. In this particular partnership, they supported Girl Scouts’ goal of building strong, confident girls and helped the Girl Scouts imagine “where they want to be — physically, socially, economically, and aspirationally.” For the Bring Girl Scouts to Work Day event, over 100 Girl Scouts participated as well as 60 Toyota employee volunteers, and participants were able to explore STEM topics and careers, speak with female Toyota executives, and take a sustainability tour around the Plano campus.

To learn about what’s new with Toyota and to take its latest new vehicles for a ride, stop into Robbins Toyota.