Toyota has launched a new ad campaign for the all-new Toyota Tundra, “Born for This,” which highlights everything from the truck’s towing capability and off-road performance to its high-end luxury features. Take a look!

Born for the Wild

In this new spot, the new Toyota Tundra is seen traversing dirt trails, mud pits, desert landscapes, and rocky mountain paths. It also gives us a glimpse of the truck’s cool Crawl Control technology. The message is obvious: if you’ve got somewhere to go, the Tundra can take you there. After all, the company slogan is “let’s go places.”

Cappuccino

“Cappuccino” is a 30-second spot that shows how the new Tundra Capstone is “made for grand entrances.” With its perforated semi-aniline leather seats, genuine Dark American Walnut trim, and panoramic sunroof, it sure doesn’t fail to make a great impression.

Born to Lend a Hand

The highlight of the ad campaign, this 60-second spot demonstrates the Tundra’s rugged dependability in all kinds of situations where someone might need a little help. Whether it’s clearing a large object from the road or helping a stranded driver, the truck was “born to lend a hand.” And the motif of the hand slapping the truck is super well done. Give it a look!

The all-new 2022 Toyota Tundra is now available in our showroom at Robbins Toyota in Nash, Texas. Come take a look!