Outdoor enthusiasts who shop at Bass Pro Shops or Cabela’s and love the Toyota family of adventurous vehicles like the Highlander, Tacoma, and Tundra: listen up. In early fall, Toyota announced that its long-standing collaboration with Cabela’s and Bass Pro Shops will be extended to 2025, bringing the two titans of excitement together for longer.

With the news of the recent extension, the strategic brand partnership between Cabela’s, Bass Pro Shops, and Toyota will span over two decades. The partnership between Toyota and the outdoor adventure retailers is a perfect fit for the Toyota Tacoma, Tundra, and Highlander owners who use their vehicles to lead active lifestyles and enjoy outdoor activities like fishing.

Toyota, Bass Pro Shops, and Cabela’s have worked together since the early 2000s to host sweepstakes, hold autograph signings, and support conservation efforts. Vinay Shahani, Toyota Motors North America’s VP of Integrated Marketing Operations, said of the collaboration, “Whether it’s on the water, on the track, or in a store, Toyota and Bass Pro Shops and Cabela’s are a natural fit, and we’re thrilled to extend our partnership to 2025.”

Visit Robbins Toyota in Nash, Texas, to browse our inventory of trucks and SUVs equally well-suited for an adventure in the great outdoors or a trip to Bass Pro Shops and Cabela’s.